http://www.salesresearch.com/ is under construction

 and will be completed soon!

 

SalesResearch^TM is marketing research about the sales process. More than just product/service research, sales research studies the selling process itself and the dynamics of the relationships involved in selling.  Our goal is to provide feedback on the needs and concerns of your customers, specifically in sales force effectiveness.   How can we empower your sales force to be more effective?

 

We use qualitative research* to study your typical target market prospects, to understand:

• What prospects need in their buying process, versus what they're getting.

• Diagnose/identify any existing problems in the selling process.

• How they’ve been being sold by your – and your competitor’s sales staff.

• What pitfalls and problems have existed in the selling process?

• What opportunities in selling are not being utilized?

• Actions that stop sales people from closing the deal, from the buyer's point of view.

• Specific actionable ways to maximize your sales efforts for greater effectiveness.

• The importance of relationship building in the sales process and how it can be done better.

 All this information comes not from anecdotal information from sales trainers, but rather, from the voices of your prospects themselves. A complete custom analysis and report are created to highlight the findings of the study, with recommendations for new sales force practices, actions and approaches. New marketing tactics may also be suggested.  An edited videotape is created of key results, with sound-bytes from participants. (Invaluable for both future new hires as well as future review by seasoned pro's.) And, a presentation can be made to management, or sales training sessions or both.  It’s the intelligent answer to “motivational” training, which may be valuable, but sometimes fades quickly. The resulting SalesResearch training is based on real facts from your target buyers, not conjecture based on other industries.  

 

*Market research focus group technology. We conduct private research sessions with 8-10 target market prospects and discuss their buying experience with your kinds of products or services. Your company is never revealed, and you/your team sit behind a one-way mirror,  while a highly trained moderator asks questions from a pre-defined discussion guide you helped to create. You can also add questions real-time via teleprompter during the session.

 

Contact SalesResearch today, at 800-721-0142 for a free consultation or proposal!

Or, to email (click here:)  SalesResearch

 

Sales Research is a division of Systems Research Corporation

a leading qualitative marketing research consultancy since 1992.